Senior marketing leadership, without the full-time hire
A founder or our Chief Strategy Officer owns your marketing strategy, direction, and results, on a flexible monthly engagement.
The gap it fills
Plenty of activity. No one who owns the outcome.
Channels running, maybe an agency or two, a small team. What is missing is one senior person who owns the strategy and answers for the results, without the cost of a full-time CMO.
Activity, no ownerThe role
What your fractional CMO owns
Guidance and ownership, not another pair of hands. A senior leader holds the strategy and the numbers.
Strategy ownership
A senior leader owns your marketing strategy and keeps it aligned to the business as priorities shift. Direction comes from data, not guesswork.
Channel & budget direction
Clear calls on where to play and where the budget should go, so spend follows the strategy instead of the loudest channel.
Team & partner oversight
Direction and accountability for your in-house people and external partners, so execution stays on strategy and on pace. We guide, we do not replace.
Performance & accountability
One senior person answerable for the numbers, reviewing performance between syncs and steering it toward the outcomes that matter.
Strategy ownership
Owns the strategy, kept aligned to the business.
Channel & budget direction
Decides where to play and where budget goes.
Team & partner oversight
Directs your team and partners. We guide, not replace.
Performance & accountability
Answerable for the numbers, every sync.
How it works
A simple rhythm, transparent pricing
We monitor, sync, and steer at the cadence that fits you, weekly or monthly. Here is what that looks like, and what it costs.
The monthly rhythm
Monitor
Step 1Between syncs we watch your performance and the work in flight, so nothing drifts.
Sync
Step 2Weekly or monthly, your call. We bring what we are seeing and the calls worth making.
Steer
Step 3We set direction, reprioritize, and brief your team or ours. Then it goes back into market.
Then it repeats, at the cadence that fits you.
What it costs
Monitoring your performance and activities, plus senior guidance during your syncs. A fraction of a full-time hire.
Hands-on delivery is scoped separately, so you only pay for what you use.
Who delivers it
You work directly with a founder or our CSO
Not a junior account manager, not a rotating team. Senior people who do this every day own your engagement.
Jan Rohweder
CEO & Founder
Founded Marketing Bear in 2013 and brings the senior, data-first view to your marketing.
Nicco Long
Chief Strategy Officer
Leads our strategy practice and turns the data into the calls that move the business.
How we already work
We already play this role for clients without a marketing team
The formal service is newer, but the role is not. For clients without a dedicated marketing leader, we often step in as the de facto senior owner, holding the strategy and keeping the numbers honest. The fractional CMO engagement simply makes that official, with a clear cadence and scope.
When a client has no senior marketing owner, we become it. This makes that relationship clear from day one.
Who it is for
Built for businesses between ad-hoc and a full-time CMO
Scaling SMEs
Businesses that have outgrown ad-hoc marketing and need senior direction, but not yet a full-time CMO salary.
Regional offices
Multinationals running a Thailand or Southeast Asia office without a local marketing leader on the ground.
Founder-led companies
Founders who need a senior marketing partner to own the direction, not another executor to manage.
Scaling SMEs
Outgrown ad-hoc marketing, not ready for a full-time CMO.
Regional offices
A Thailand or SEA office with no local marketing lead.
Founder-led companies
Need a senior partner, not another executor to manage.
How it connects
Strategy first, then our specialist teams execute
Your fractional CMO sets the data-driven strategy and directs the right specialist teams to put it into market. Senior leadership holding the wheel, specialists doing the driving.
Questions
Common questions about a fractional CMO
See whether a fractional CMO is the right fit
Start with a free, senior-led strategy session. We will review your marketing and tell you honestly whether senior, part-time leadership is what you need, or something else.
Senior, founder-led, from ฿45,000 per month.